Celticai Studio

The call for help

Caithe Cameron is a holistic healer operating Celticai Studio out of regional Queensland. She offers Reiki, readings, ceremonies, classes, and has published over ten books on topics from crystal healing to divination. She’s been doing this work full-time for over fifteen years — and that’s how long we’ve been working together.

When Caithe first reached out, her WordPress site was down. In her own words: “My website is inaccessible as I have managed to crash WordPress through plugin updates. I cannot access my dashboard.” She’d been self-managing a site someone else had built, and the technical side was getting in the way of her actual work. Her web host wasn’t providing the support she needed, and she didn’t have the design or technical expertise to bring her vision to life.

She knew what she wanted — she’d gathered reference sites that captured the direction she was heading — but she needed someone to make it happen and keep it running.

The long game

Fixing the crashed site was just the beginning. I rebuilt Caithe’s WordPress site with a theme that matched her aesthetic, then took over the hosting, domain management, WordPress updates, and backups. For years, that arrangement worked well — Caithe could focus on her clients and her writing while I kept the technical side humming along in the background.

I check in with my clients periodically to make sure things are working for them. During one of those check-ins, a few things had shifted. Caithe had designed a new business card in Canva that better reflected where her brand was heading. WooCommerce, which had been set up originally, was overkill for how she was actually running her business. And there’d been some complications with her domain renewal that I helped get sorted out.

It was clear the site needed more than a refresh. Caithe’s business had evolved from constantly updated content into something more stable — a menu of her services, her published works, and a way for people to get in touch. WordPress was adding complexity without adding value.

So I pitched her an idea: what if we just took away the WordPress part of your site?

We talked through the tradeoffs honestly. A static site would mean Caithe couldn’t edit content herself — any changes would need to come through me. But it also meant no more plugin updates, no more dashboard headaches, no more security patches. And it would cost her significantly less to host.

Her response was characteristically Caithe:

Editing and maintaining the website hurt my head… a lot! For a time-poor Golden Oldie, this is a godsend.

The result

Caithe’s new site is built with Astro and deployed to Cloudflare Pages. It’s fast, secure, and costs a fraction of what she was paying for WordPress hosting — meaningful savings for a micro-business operator, especially in a cost-of-living climate where every dollar counts.

The design is drawn from the business card Caithe created herself, and she writes all of her own content — it’s her voice and her brand. The site showcases her services, her classes, her published works, and gives visitors a clear path to get in touch — which is exactly what her business needs. With thousands of Facebook followers driving traffic alongside word-of-mouth referrals, the site’s job is to convert warm leads into enquiries, and it does that well.

When Caithe needs something updated, she sends through the materials or asks for my advice if she’s still figuring out the direction. Small updates are part of the ongoing care — no tickets, no invoices for changing an email address. As she put it: “You have always been more than fair, patient and tolerant.”

Fifteen years in, the relationship is the same as it was on day one: Caithe focuses on her work, and I make sure her website supports it. Visit Celticai Studio.